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Ahead of the Genesis Invitational, hosted by Tiger Woods, the 15-time major winner has launched Sun Day Red following his split with Nike a few months ago.
Sun Day Red, released in partnership with Taylor Made Golf, represents Woods move into the golf clothing and apparel market, with the ‘Red’ a nod back to his famous Sunday golf attire of a red shirt.
“I want to have a brand I’m proud of going forward. Sunday red – it’s me.” said Woods.
The new brand will sell both athletic and lifestyle wear and the brand will include men's, women's and children's styles, plus footwear.
Woods was and still is golf’s headliner. He transformed the game in the mid to late 90s before dominating the 00’s. Even at 47, he pulls in crowds wherever he goes, and much like in the run up to the Genesis Invitational at Riviera Country Club, when Woods name’s on the starter sheet, there’s an increased sense of anticipation.
So the move into clothing, for a golfer who’s best days are behind him makes sense. With the following of Woods and the increased attention being paid to the golf apparel market, with new brands entering the golf sphere, it’s sure to be a success.
The logo itself is smart - if we can cast our eyes past the SDR that is. Hopefully, and perhaps in time, they’ll be dropped. But the ‘Tiger’, it’s nice. We also need to move past the SD of ‘Sun Day’. Why isn’t it ‘Sunday’? The OCD in us will have a tough time marrying that up…
It’s here and it’s a start. There’s a strong precedent too. Surely Woods will have his eyes set on what Michael Jordan has created - with the support of Nike - with the Jordan brand. A $5bn behemoth.
When can I buy Sun Day Red?
Not for another few months. The new line is expected to drop on 1st May 2024, and even then, it will only be available in the US and Canada.
How much will Sun Day Red clothing cost?
It looks like Sun Day Red is targeting the mid-to-premium range. According to the New York Times, Sun Day Red prices will range from $115 to $175 for Polos, and cashmere jumpers will range from $250 to $350. With Woods’ name and backing, there’s no doubt we’ll see Sun Day Red take off though.
It’s another interesting development in the golfing clothing space. Early 2024 has seen a flurry of activity with golfers moving between brands, and new brands attempting to establish themselves in the space. We’re also seeing a trend towards premium wear, often delivered with a heavy price tag. It’s important to note this isn’t making golf any more accessible.
Read more about 2024 golf trends.